Increasing sales is undoubtedly the primary goal of e-commerce websites. Utilizing marketing tools such as SEO, Google Ads, or Social Media to attract users to your website is the first step in achieving this goal, but further steps involve website improvements. How can you make it faster for users to place orders on your site? Here are 6 suggestions:
Use POP-UPs Appropriately and Smartly
- Just because many websites actively use POP-UPs doesn’t mean you should overload your site with them. Remember that users can get annoyed by unnecessary POP-UPs and may leave your website.
- If you have a mobile app, don’t assume users will want to download it every time they visit your site. Introduce the POP-UP for your mobile app after users have spent some time on the site, highlighting the benefits they would gain from downloading it.
- Avoid immediately presenting users with survey questions upon reaching your website. Keep in mind that getting user responses is not your top priority; making sales is. Save survey-like POP-UPs for after users have made a purchase.
- The most well-received POP-UPs are those offering instant discounts. Don’t hesitate to provide discounts that benefit users within a limited time frame, such as valid for the next 15 minutes.
Focus on On-Site Searches
User searches in the ‘Search’ section of your website directly indicate what they are looking for. Analyze how well you respond to searches made in this area. Identify and add products that are not currently on your website but could be, and consider featuring these products on your homepage to inform users without the need for a search. Also, ensure that the search section provides accurate results for the products on your site.
Increase Average Basket Value with Cross-Selling Techniques
Don’t leave users alone during the purchasing process. Don’t hesitate to make suggestions that might appeal to them, such as:
- Users who viewed these items also viewed,
- Those who bought this also bought these,
- Most viewed,
- Bestsellers,
- You might also like these,
- These items can be combined with.
Complete Site Speed Improvements
Site speed is crucial among website improvements. Ensure that your website’s speed is optimized by meeting all necessary requirements, regardless of the server you use. Your SEO and technical teams should work on this.
Open Filters on Product Listing Pages
Product listing pages are where users seek maximum efficiency. Integrate various filtering options on your product listing page, such as sorting by price (ascending/descending), sorting by the newest products, and sorting by bestsellers. Let users arrange your products as they wish, reducing stress for you in deciding where to display each product.
Ensure Your Website is Mobile-Friendly
Remember that over 80% of users generate mobile traffic. Regularly check if your website is prepared for this. Pay attention to mobile design alongside desktop design. Follow the order steps in mobile design. Be aware of any errors users may encounter and address them promptly. As Bigbang Consultancy, we not only help you attract users to your site but also provide many suggestions to keep them on your site for longer. Work with a professional team that values your business as much as you do and start growing your business now.
Author: Hakan Karaman
