What is the Main Objective of the MUM Update?
Before delving into the main objective of the MUM update, it’s crucial to understand a key point. Google always prioritizes the user. In other words, whatever Google does is aimed at providing users with content related to their search queries in a shorter amount of time. This is precisely what Google aims to achieve with MUM. It aims to allow users to reach their goals in a shorter time without the need for multiple actions resulting from complex queries.
MUM, referred to as a 1000-fold efficient evolution of Google’s previous update, BERT, focuses on various aspects of search to enhance results in a way that aligns with users’ intentions.
The MUM update from Google is designed to respond to complex queries and improve comparisons. Additionally, it operates seamlessly in 75 different languages, allowing users to use queries in foreign languages to find the most relevant results.
Will Google MUM Impact SEO
Regarding the impact of Google MUM on search results and SEO, while it’s not possible to state anything definitively, certain assumptions can be made:
- The importance of keyword volumes will diminish, and data studies focusing on user intent will gain significance.
- The use of videos on websites will become more crucial compared to the past.
- There will be an increase in the usage of long-tail keywords.
- For instance, when we search for ‘green tea’ on Google, it provides us with long-tail suggestions as shown below.
- The importance of frequently asked questions (FAQs) assisting in detailing content will increase. Particularly in e-commerce websites, elements such as product details, descriptions, and video explanations will take center stage.
When Will the MUM Update Become a Part of Our Lives?
While Google MUM technology won’t suddenly become a part of our lives, it is expected to undergo trials by Google, and after ensuring reliability, it is anticipated to be fully integrated into all search engines over a one-year period.
Author: Hakan Karaman
