What is Meta Title?
The meta title is an HTML tag located within the code of a web page that summarizes the content of that page. It is scanned by search engines to understand the content of the page and to display it to users in search results. The meta title is one of the most crucial meta tags of a page and carries significant weight in SEO (Search Engine Optimization).
Each of these factors can affect the performance of a website and negatively impact the experience of users visiting and using the website. Therefore, it is important to consider these factors to increase and optimize the speed of the website.
The meta title is found at the top part of a web page within the HTML in a <title> tag. For example;
The meta title should generally be between 50-60 characters, as this is the amount of space available to be fully displayed in search results. Some search engines may show longer meta titles, so staying within the 50-60 character limit is usually advisable. The meta title should include the page’s keywords and targeted key phrases and should be compelling and descriptive to capture the user’s attention.
An example of a meta title could be:
“Organic Coffee Varieties – The Most Delicious and Natural Coffee Beans | CoffeeWorld”
This meta title could serve as an example for a coffee seller’s website. It includes the keyword “organic coffee varieties” and indicates that it is a website offering the best and natural coffee beans. It also includes the brand name and encourages users to visit the website.
Another example could be:
“The Best Recipes from World Cuisine – Delicious Meals You Can Make at Home | YemekKeyfi.com”
This meta title could be used as an example for a recipe website. It includes the keyword “best recipes from world cuisine” and offers users delicious meals they can prepare at home. It also includes the website’s brand name and encourages users to visit the site.
As demonstrated in these examples, the meta title should summarize the content of the page while also including keywords and encouraging users to visit the website. The title should be eye-catching and descriptive, including the brand or website name.
Furthermore, creating a unique and original meta title for each page is important. Since each page has different content, crafting a unique meta title for each page helps search engines better understand the pages and provides a better experience for users. Therefore, it is essential to create meta titles that contain unique keywords for each page and summarize the page’s content. Partnering with a proficient Digital Agency, you can develop a new strategy for your website and achieve the highest rankings in Google search results.
Author: Hakan Karaman
